Shown above are a few advertisements reflecting events at Baltimore Country Club (BCC). These advertisements were featured in the bi-monthly newsletter for their members. The designs are based off the theme of the event and the target audience for attendance. It was important to entice members to participate because it showed what the club offered for their membership and it also helped gain revenue for the club.
BCC needed a printed Youth Activities Guide. The booklet was in full color on glossy cardstock. To complete this task, a structured layout and colorful palette had to be chosen. Next, collaborating with all departments gathering information, proof reading, and making sure everything needed was included. There was a lot of information for each program, which made it difficult to make the content flow, be consistent, organized and fit in the ten page limit. The overall style reflected the fun summer program BCC had to offer.