HORSESHOE CASINO BALTIMORE MARKETING

Horseshoe Casino happens to be conveniently 100 yards away from M&T Bank Stadium; home of the Baltimore Ravens. I am a huge Ravens fan; therefore, I was excited each season to work on the Ravens Action plan. I was in charge of coordinating the jumbo screens, ribbons, print ads, radio scripts, and digital ads. Shown above are the ribbons and digital ads, which were used to encourage fans to attend the casino after the game for a promotion, dining experience or simply to continue the winning party. This allows for a different type of audience, not your typical gambler.

As the Advertising Supervisor, I worked on a one hundred million plus marketing plan that included digital, web, and print. Not all my projects were open to the public. For example, shown above is an invitation I designed for a celebration party for our employees. Horseshoe was acknowledging the success of being a fully operated casino for 100 days. The design still stayed true to the Horseshoe brand even for a back of house project.

Shown above is an example of a project that was open to the public, display designs for our biggest monthly promotions. I coordinated with the special events department and outside vendors to get the job completed by the proposed drop date. Suitcase Man is our most popular reoccurring yearly promotion. It is based off of a true story about a man that doubled his money on a hand at blackjack. For this concept I wanted to exaggerate and literally show guests that this is our biggest and most popular event with a giant suitcase filled with money. The inside of the suitcase also tells the story of the suitcase man to remind guests that Horseshoe is all about the gambler and that you can win big here!

I designed, coordinated and scheduled ad insertions for the local papers; Baltimore Magazine, City Paper, Baltimore Sun and the Baltimore Business Journal. Pictured above is an eight page spread I created for the Baltimore Business Journal that highlighted our success after one year of opening. After completing this task, I was awarded from Horseshoe with the Legends Club Award in the category Diversity. Working on this project I proudly showed how the casino is very helpful in the community, providing jobs, providing community service and donating money. It was an accomplishment of mine, since only six employees are recognized a month for different categories. I was happy to show off the casino I work for, for all of Baltimore to see!

Horseshoe Casino opened a Table Games Dealer Academy on property, and wanted to spruce up the interior walls to excite the dealers for their future career.  The design featured inspiring quotes and simple table game graphics. The graphics had shadows to add depth to the room. The overall design showcased the Horseshoe brand with a twist (adding red to match the dealer's uniforms). Many compliments were given on the wall wraps.

During Football season we like to deck out our Plaza as the Purple Plaza for the ultimate tailgate parties. I designed our Purple Plaza logo and the floor graphics to resemble a football field with end zones and a centered logo in the middle. I also had the logo on our bars to keep it consistent throughout the venue. On top of that I designed our window graphics for Guy's Baltimore Kitchen and Bar. The window graphics faced the Purple Plaza to entice guests to come inside to try more food and drink specials. It all worked together nicely and made the Purple Plaza that more exciting to be in.

Horseshoe has a legendary collection of celebrity chefs, Guy Fieri, Gordon Ramsay, and Giada De Laurentiis. To reveal the two newest restaurants, we dropped three large banners on Russell Street. I was in charge of executing this. I designed the banners, coordinated with vendors to have them set up and made sure it was a success! 

© 2019 by LAURA KLIPP

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